Orders
Order status, AOV, payment, fulfilment and delivery state.
Customer 360
LTV, purchase history, segments, preferences and communication.
Product Catalogue
Products, SKUs, collections and product performance notes.
Returns & Refunds
Return reasons, reverse pickup, refund and recovery status.
Abandoned Carts
Recover high-intent carts using consented messaging and offers.
Retention Campaigns
Segments, offers, lifecycle campaigns and response tracking.
Loyalty & VIP
Tier, points/benefits, repeat purchase and VIP servicing.
Customer Support
Order-related tickets, issues, resolution and CSAT follow-up.
Inventory Sync
Stock notes, low-stock alerts and connector status.
Retention & Cohorts
Repeat rate, churn risk, win-back and customer cohort actions.
RFM Segmentation
Segment customers by recency, frequency and monetary value for lifecycle campaigns.
Subscriptions
Recurring orders, renewal, pause, failed payment and churn recovery.
Product Recommendations
Cross-sell, upsell, replenishment and next-best-product suggestions.
Customer Journeys
Automated welcome, post-purchase, replenishment, win-back and VIP journeys.
Reviews & UGC
Review requests, rating, user-generated content permissions and recovery follow-up.
Omnichannel Service
Consolidated email, WhatsApp, social and support interactions on the customer record.
Return Recovery
Return reason analytics, exchanges, refund state and retention recovery workflow.
Industry Pipeline
Industry Lead Fields
- UTM Source
- Customer Segment
- Product Interest
- Preferred Channel
Included in every Nexus CRM
- Lead & contact management
- Sales pipelines and deal tracking
- Tasks, reminders and activity history
- WhatsApp and email communication
- Campaigns, sequences and consent management
- Workflow automation
- AI support and sales assistance
- Employee directory and attendance
- Custom fields and client change requests
- Integrations hub and API-ready connectors
- Subscription access control and billing
- Role-based Client Admin, Manager, Sales and HR access